Indpedia

Priyagold

Indian food company established in 1994

Priyagold[1][2] is an Indian food company.[3][4] The brand was established in 1994 under Surya Food & Agro Ltd. by Shri. Ballabh Prasad Agarwal and his sons,[5][6][7] Shri. Manoj Kumar Agarwal,[1] Shri. Navin Kumar Agarwal,[8] and Shri. Shekhar Agarwal. Operating under Surya Food & Agro Ltd., Priyagold has established a global presence, exporting of biscuits, snacks, chocolates,[9] and other food products to over 20 countries across Asia, Africa, Europe, America, Australia,[10] the Middle East, and the Caribbean Islands. Surya Food & Agro Ltd[11]., the entity for marketing biscuits under the Priyagold brand,[12] inaugurated a new manufacturing unit in the state of West Bengal in 2022.[13][14][15][16]

Priyagold
File:Priyagold.png
Type

Industry

Founded

Area Served

Parent

Website

Food Company

Food

1994

Worldwide

Surya Food & Agro Ltd.

Priyagold Website

History

Established in 1994,[17][18] Priyagold faced initial challenges but experienced continuous growth. At the time of Shri. Ballabh Agarwal's death in 2021, the company had built an empire valued at Rs 3000 crores,[19][20] as reported by Patrika. In 1994 Priyagold incorporated under the name of Surya Food & Agro Ltd. and launched its product, Butter Bite.[21][22][23][24][25][26][27]

References

  1. ↑ 1.0 1.1 "Meet the Agarwals: The family behind your favourite butter-bite biscuit Priyagold; know about the owners, their journey, and more" (in en). 2023-09-11. https://www.financialexpress.com/lifestyle/meet-the-agarwals-the-family-behind-your-favourite-butter-bite-biscuit-priyagold-know-about-the-owners-their-journey-and-more/3238183/. 
  2. ↑ "Priyagold Biscuits: Latest News, Videos and Photos of Priyagold Biscuits | Times of India" (in en). https://timesofindia.indiatimes.com/topic/priyagold-biscuits. 
  3. ↑ "इस मारवाड़ी ने हिला दिया पारले-जी का टिका-टिकाया धंधा, बना दी अरबों की कंपनी, हीरोइनें बेचती हैं इनके बिस्किट" (in hi). 2024-02-29. https://hindi.news18.com/news/business/success-story-ballabh-prasad-agarwal-priyagold-owner-net-worth-surya-foods-butter-bite-cnc-biscuits-products-list-8108179.html. 
  4. ↑ "Priyagold to launch chocolates by Nov; aims Rs 10 cr revenue". The Economic Times. 2008-09-07. ISSN 0013-0389. https://economictimes.indiatimes.com/industry/cons-products/food/priyagold-to-launch-chocolates-by-nov-aims-rs-10-cr-revenue/articleshow/3455077.cms?from=mdr. 
  5. ↑ "Meet the Agarwals: The family behind your favourite butter-bite biscuit Priyagold; know about the owners, their journey, and more" (in en). 2023-09-11. https://www.financialexpress.com/lifestyle/meet-the-agarwals-the-family-behind-your-favourite-butter-bite-biscuit-priyagold-know-about-the-owners-their-journey-and-more/3238183/. 
  6. ↑ "Priyagold Biscuits owner Ballabh Prasad Agarwal passes away - Exchange4media" (in en). https://www.exchange4media.com/announcements-news/priya-gold-biscuits-owner-ballabh-prasad-agarwal-passes-away-113342.html. 
  7. ↑ "How Ballabh Prasad Agarwal's Priyagold became a nostalgic icon" (in en). https://www.storyboard18.com/quantum-brief/how-ballabh-prasad-agarwals-priyagold-became-a-nostalgic-icon-24521.htm. 
  8. ↑ "कर्ज लेकर डाली बिस्किट फैक्ट्री, अब है दो हजार करोड़ का टर्नओवर, जानें कैसे प्रिया गोल्ड के मालिक बीपी अग्रवाल ने हासिल किया मुकाम | BP Agarwal start priya gold biscuit factory now 2000 crore turnover" (in hi). 2021-06-02. https://www.patrika.com/noida-news/bp-agarwal-start-priya-gold-biscuit-factory-now-2000-crore-turnover-6875452. 
  9. ↑ "PriyaGold launches its D2C website" (in en). 2023-11-23. https://www.financialexpress.com/business/brandwagon-priyagold-launches-its-d2c-website-3315386/. 
  10. ↑ "इस मारवाड़ी ने हिला दिया पारले-जी का टिका-टिकाया धंधा, बना दी अरबों की कंपनी, हीरोइनें बेचती हैं इनके बिस्किट" (in hi). 2024-02-29. https://hindi.news18.com/news/business/success-story-ballabh-prasad-agarwal-priyagold-owner-net-worth-surya-foods-butter-bite-cnc-biscuits-products-list-8108179.html. 
  11. ↑ NewsDesk (2023-11-23). "PriyaGold introduces direct-to-consumer website" (in en-US). https://mediabrief.com/priyagold-website/. 
  12. ↑ "Workers ransack Priyagold unit in Greater Noida, injure policemen" (in en). 2017-06-30. https://www.hindustantimes.com/delhi-news/workers-ransack-priyagold-unit-in-greater-noida-injure-policemen/story-Y3lWRs50EpZwjJkxiCjy7O.html. 
  13. ↑ "How Ballabh Prasad Agarwal's Priyagold became a nostalgic icon" (in en). https://www.storyboard18.com/quantum-brief/how-ballabh-prasad-agarwals-priyagold-became-a-nostalgic-icon-24521.htm. 
  14. ↑ "The Marcom Avenue bags Performance mandate for Priya Gold - Exchange4media" (in en). https://www.exchange4media.com/digital-news/the-marcom-avenue-bags-performance-mandate-for-priya-gold-130075.html. 
  15. ↑ "PriyaGold Redefines the FMCG Landscape with the Launch of Its Innovative D2C Website" (in en-US). 2023-11-24. https://www.medianews4u.com/priyagold-redefines-the-fmcg-landscape-with-the-launch-of-its-innovative-d2c-website/. 
  16. ↑ Team, MBA Skool. "Priyagold CNC Biscuits SWOT Analysis - Key Points & Overview" (in en-gb). https://www.mbaskool.com/brandguide/food-and-beverages/6006-priyagold-cnc-biscuits.html. 
  17. ↑ "The Marcom Avenue wins the performance marketing mandate of PriyaGold" (in en). 2023-09-28. https://www.financialexpress.com/business/brandwagon-the-marcom-avenue-wins-the-performance-marketing-mandate-of-priyagold-3257339/. 
  18. ↑ "कर्ज लेकर डाली बिस्किट फैक्ट्री, अब है दो हजार करोड़ का टर्नओवर, जानें कैसे प्रिया गोल्ड के मालिक बीपी अग्रवाल ने हासिल किया मुकाम | BP Agarwal start priya gold biscuit factory now 2000 crore turnover" (in hi). 2021-06-02. https://www.patrika.com/noida-news/bp-agarwal-start-priya-gold-biscuit-factory-now-2000-crore-turnover-6875452. 
  19. ↑ "Meet man who quit his family business, built Rs 3000 crore company which is challenging..." (in en). https://www.dnaindia.com/business/report-meet-ballabh-prasad-agarwal-who-quit-family-business-built-rs-3000-crore-firm-priyagold-which-is-challenging-3080038. 
  20. ↑ "Priyagold to launch chocolates by Nov; aims Rs 10 cr revenue". The Economic Times. 2008-09-07. ISSN 0013-0389. https://economictimes.indiatimes.com/industry/cons-products/food/priyagold-to-launch-chocolates-by-nov-aims-rs-10-cr-revenue/articleshow/3455077.cms?from=mdr. 
  21. ↑ www.ETBrandEquity.com. "The Marcom Avenue secures PriyaGold mandate for performance marketing - ET BrandEquity" (in en). https://brandequity.economictimes.indiatimes.com/news/the-pitch-report/the-marcom-avenue-secures-priyagold-mandate-for-performance-marketing/103986274. 
  22. ↑ Livemint (2022-02-04). "Biscuit maker Priyagold opens manufacturing unit in West Bengal" (in en). https://www.livemint.com/companies/news/biscuit-maker-priyagold-opens-manufacturing-unit-in-west-bengal-11643967412653.html. 
  23. ↑ www.ETBrandEquity.com. "Katrina Kaif to endorse PriyaGold's SuperStar - ET BrandEquity" (in en). https://brandequity.economictimes.indiatimes.com/news/advertising/katrina-kaif-to-endorse-priyagolds-superstar/63466114. 
  24. ↑ "Priyagold ropes in Kiara Advani as its brand ambassador : Bollywood News". 2020-11-05. https://www.bollywoodhungama.com/news/bollywood/priyagold-ropes-in-kiara-advani-as-its-brand-ambassador/. 
  25. ↑ Livemint (2022-02-04). "Biscuit maker Priyagold opens manufacturing unit in West Bengal" (in en). https://www.livemint.com/companies/news/biscuit-maker-priyagold-opens-manufacturing-unit-in-west-bengal-11643967412653.html. 
  26. ↑ www.ETBrandEquity.com. "The Marcom Avenue secures PriyaGold mandate for performance marketing - ET BrandEquity" (in en). https://brandequity.economictimes.indiatimes.com/news/the-pitch-report/the-marcom-avenue-secures-priyagold-mandate-for-performance-marketing/103986274. 
  27. ↑ "कर्ज लेकर डाली बिस्किट फैक्ट्री, अब है दो हजार करोड़ का टर्नओवर, जानें कैसे प्रिया गोल्ड के मालिक बीपी अग्रवाल ने हासिल किया मुकाम | BP Agarwal start priya gold biscuit factory now 2000 crore turnover" (in hi). 2021-06-02. https://www.patrika.com/noida-news/bp-agarwal-start-priya-gold-biscuit-factory-now-2000-crore-turnover-6875452. 
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