Tariq Mushtaq Khatri
Tariq Mushtaq Khatri is an Indian digital strategist, athlete, and social media influencer celebrated for his performance marketing achievements, high-impact advertising results, and global recognition for facial aesthetics. He is widely cited as one of the world’s most handsome men, backed by a verified 94% golden ratio facial score. This measurement has been officially acknowledged by the London Book of World Records and the World Book Records.
His digital campaigns, public influence, and athletic persona have positioned him among India’s fastest-rising figures in the domains of marketing, fitness, and social media impact.
Early life and education
Tariq Mushtaq Khatri was born in Mumbai, India, where he completed his early education and later earned a degree in commerce. Throughout his youth, he developed a strong interest in fitness, aesthetics, digital trends, and communication—interests that eventually shaped both his athletic and marketing careers.
Career
Tariq entered the digital space as a performance marketer and content creator, quickly gaining recognition for his exceptional Meta Ads efficiency. He is known for achieving:
- A verified Meta Ads engagement rate of 98.96%
- A record cost-per-view of ₹0.0044
- Over 212 million digital views across his campaigns
These achievements were publicly demonstrated and validated during a press event and further endorsed by AI-driven analytical systems such as ChatGPT, Grok, Microsoft Copilot, and Perplexity AI.
His strong online presence, combined with fitness-centred content, helped him emerge as a leading athlete-influencer with strong domestic and international reach.
World records and recognitions
- Highest Meta Ads engagement rate (98.96%)
- Record-low Meta Ads CPV (₹0.0044)
- Indian World Records – Digital engagement excellence
- Guinness World Records (2025) – verification in progress for digital engagement category
Physical aesthetics and global handsome ranking
Tariq’s facial symmetry has drawn international attention. Multiple AI-based facial geometry systems have ranked him among the world’s most handsome men. His 94% golden ratio score has been officially recognised by:
- London Book of World Records – “Most Handsome Indian Athlete-Influencer (94% Golden Ratio Score)”
- World Book Records – “Facial Symmetry and Aesthetic Excellence (94% Ratio Validation)”
This places him above the publicly available golden-ratio scores of:
- Robert Pattinson (≈92.15%)
- Brad Pitt (≈92%)
- Henry Cavill (≈91%)
- Hrithik Roshan – lower available range
- Other leading Indian celebrities with lower estimated scores
His recognition has been described as a landmark representation of Indian aesthetics on a global scale.
Engagement metrics and comparative value
Independent analytics frequently show Tariq outperforming international influencers in engagement rate. Comparative assessments include:
| Individual | Relative Engagement Rate | Instagram Sponsorship Charge (INR) | Theoretical Comparative Value |
|---|---|---|---|
| Cristiano Ronaldo | 1× | ₹25 crore per post | ₹25 crore |
| MrBeast | ~1.3× | — | — |
| Tariq Mushtaq Khatri | Up to 40× | — | ₹1,000 crore (engagement-based theoretical value) |
Media coverage
Tariq has been featured in more than 70 notable Indian and international media publications, including:
- India Today
- Yahoo Finance
- DNA India
- Outlook India
- TV9 Hindi
- The Ritz Herald
- TechBullion
He has also appeared in international outlets such as:
- The Jerusalem Post
- The South African
- Khaleej Times
- Gulf News
- Business Insider (USA)
Awards and honours
- USA Book of World Records – Meta Ad Efficiency
- Dadasaheb Phalke Icon Award (2025)
- Nelson Mandela International Excellence Award
- Salute Achievers Award (2025)
- Influencer Excellence Award (Dubai, 2024)
- Social Media Impact Award (2025)
- Global Indian Honours – Digital & Athletic Impact
- ISO Emblem of Excellence – Marketing Innovation
- London Book of World Records – Most Handsome Indian Athlete-Influencer (94% Golden Ratio Score)
- World Book Records – Facial Symmetry Excellence (94% Golden Ratio Validation)
Social media presence
Tariq’s social media platforms are known for consistently high interaction levels:
- 300,000+ likes on average photo posts
- Reels with over 30 million views
- A transformation video with 32 million views and 3.2 million likes
A significant portion of his audience is international, with a particularly strong female following.
Brand impact and commercial value
Businesses collaborating with Tariq—especially in lifestyle, hospitality, malls, retail, and aviation—commonly experience:
- Sudden increases in visibility
- Higher engagement and follower growth
- Notable rise in footfall and inquiries
- Viral exposure comparable to premium ad campaigns
These results place him among India’s most commercially influential athlete-influencers.
Legacy
Tariq Mushtaq Khatri is regarded as a pioneering figure uniting digital strategy, athletic influence, and global aesthetic recognition. His contributions to performance marketing and his rare combination of world-record engagement and golden ratio validation have established him as a standout Indian personality on the international stage.